AI for Marketing - Agentic AI and Orchestration
Delivered by Morgan International • Qualification by DMI
Build the practical skills to apply AI across the marketing journey from content and search to advertising, data, strategy and agentic workflows.
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About the DMI Specialist -
AI for Marketing
AI is transforming how campaigns are researched, planned, executed, optimized and measured. Move from using AI tools to building AI-powered marketing workflows. The AI for Marketing – Agentic AI and Orchestration specialist certification is designed to take you beyond experimenting with individual AI tools.
You'll learn how to connect AI to real marketing workflows combining content, search, advertising, social media, customer data, analytics and strategy while maintaining the human oversight, privacy and governance needed to use AI responsibly.
What you'll learn?
- Create and optimize content with generative AI
- Build visibility across SEO, GEO and AEO
- Apply AI across Google Ads, display and social media
- Build agentic AI workflows connecting tools, data and tasks
- Personalize customer journeys across channels
- Turn marketing data into smarter decisions
- Apply responsible AI, privacy and governance practices
- Lead AI adoption across marketing teams
Ready to build your AI Marketing skills ?
Explore AI for Marketing Courses & Packages
We've designed a comprehensive and flexible training experience to help you succeed on your AI for Marketing: Agentic AI & Orchestration exam .
Live Online Classes
Offer an engaging experience virtually, allowing you to attend classes from anywhere in the world.
Self-Paced Packages
Provide the ultimate flexibility, allowing you to study at your own pace and on your own schedule.
Our premium courseware and study resources offer an interactive and comprehensive learning experience that combines expert instruction, personalized support, and powerful practice tools.
Browse Courses8 modules. One Connected View of AI-Powered Marketing.
From content and search to advertising, social media, data, leadership and agentic AI, the curriculum covers how AI can be applied across the full marketing journey.
MODULE 1: AI-Driven Content Marketing
Use generative AI and ChatGPT to improve content strategy, creation and workflows.
MODULE 2: AI for Search Marketing
Build visibility across traditional search, AI search, Generative Engine Optimization and Answer Engine Optimization.
MODULE 3: AI-Powered PPC and Display Advertising
Apply AI to bidding, targeting, forecasting, creative development and campaign optimization.
MODULE 4: AI for Social Media Marketing
Use AI across content, community management, influencer marketing and Meta advertising.
MODULE 5: Agentic AI for Marketers
Design intelligent workflows that connect tasks, tools and data with human oversight.
MODULE 6: AI and Change Management for Marketing Teams
Build AI-ready teams and lead adoption through effective governance and collaboration.
MODULE 7: Responsible AI and Data Use in Marketing
Use customer data, predictive analytics and AI responsibly while protecting privacy and trust.
MODULE 8: AI and Marketing Strategy
Apply AI to research, personalization, customer journeys, omnichannel planning and performance measurement.
Is the AI for Marketing Certification Right for You?
Digital Marketers & CDMP Professionals
Expand your digital marketing skill set with practical AI capability.
Content, Social & Brand Specialists
Use AI to strengthen creation, audience insights and engagement.
Paid Media & Performance Marketers
Apply AI across advertising, targeting, bidding and optimization.
Marketing Analysts
Connect AI, data and technology to stronger marketing decisions.
Marketing Managers & Leaders
Lead AI adoption, change management and responsible implementation.
CRM & Automation Professionals
Explore smarter customer journeys and AI-enabled workflows.
Certification Exam
Earn Your DMI AI Specialist Certification
Once you've completed the learning, you'll validate your knowledge through DMI's computer-based certification assessment.
Exam Essentials
- Duration: 2 hours
- Assessment: 100 test items
- Format: multiple choice, matching and drag-and-drop questions
Results-Driven Training in AI for Marketing
Develop skills shaped by DMI's industry ecosystem and Global Industry Advisory Council and benefit from Morgan's structured learning support and practical guidance.
Expert-Led Learning
Highly qualified and certified professionals with real-world experience
E-learning Manager
For more high-quality interactions and better learner engagement
Practical Questions
Exercises and practice to reinforce learning and important competencies
Video Transcript
Including documentation on outcomes of the video sessions
DMI Professional Membership
6-month free membership with access to a multitude of resources
Bite Sized Videos
More digestible, ‘bite-sized’ learning using shorter videos and modules
Lecture Notes’ Slides
Lecture notes that are used as a revision aid
Student Handbook
Containing module overview, glossary and recommended resources
AI for Marketing - Agentic AI & Orchestration Student Catalog
The student catalog provides program and course descriptions, academic policies, repeat and refund policies.
FAQs
AI for Marketing - Agentic AI and Orchestration
What is the AI for Marketing – Agentic AI and Orchestration certification?
It is a specialist digital marketing certification from DMI focused on applying AI across content, search, paid advertising, social media, data, strategy, responsible AI and agentic workflows.
How many modules are included?
There are 8 modules, covering content, search, paid advertising, social media, agentic AI, change management, responsible AI/data and marketing strategy. Agentic AI Flyer Content
Is there an exam?
Yes. The certification assessment is a two-hour computer-based exam containing 100 test items.
What certification will I receive?
Successful candidates earn DMI's specialist AI marketing certification, Certified Digital Marketing Specialist in AI.
Does the program cover ChatGPT?
Yes. ChatGPT and generative AI are included in the AI-Driven Content Marketing module.
Does the course cover SEO and AI search?
Yes. The search module covers traditional search as well as AI search, SEO, GEO and AEO. Agentic AI brochure